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The Implementing Actionable Data Insights Conference – Drive Performance Conference Programme

Inform Strategic Decision-Making & Business-Wide Cultural Change: Communicate & Implement Actionable, Meaningful Data Insights To Drive Business Performance & Value: Demonstrate ROI & Value To Win Senior Buy-In & Harness The Latest Tools, Technologies & Innovations For Best-Practice Data-Driven Insights With Real-World Impact

One-Day, Practitioner-Led Conference & Networking Event, 14th November 2017, Museum of London Docklands, London. Download the brochure here.

09.00 GIC Welcome & Interactive Voting Introduction & Morning Chair’s Opening Remarks
Tim Carmichael
Interim Head Of Data Transformation
Southern Water

COMMUNICATING TO THE BUSINESS – STORYTELLING

09.15 Sophisticated, Effective Storytelling Methods & Approaches To Tell & Sell Your Data Story & Insights To The Business

  • Effectively present your story to the business with tried and tested tools and techniques to translate your data into insights they will understand and adopt
  • Get your voice heard with advice on identifying the data and insights that will resonate with key stakeholders and functional execs to get the sceptics on board with your plans
  • Unpicking the mass of data with best-practice techniques of pulling all your different data together and structuring the story in the most simple, effective manner

Nick King
Market Research & Insight Director
AutoTrader

IMPLEMENT ACTIONABLE INSIGHTS – DOUBLE PERSPECTIVE

09.40 Overcome Internal Challenges & Gain Cultural Buy-In To Actually Action & Implement Data Insights Across The Business To Drive Organisational Change

  • Before you create insights – ensure your insight may actually be actioned in your business, linking your objectives to key business problems
  • You’ve analysed the data, extracted the insight – but how do you drive the action throughout the business and overcome internal barriers?
  • How can we convince wider teams of the value of data insights and actually ensure they implement changes?
  • Top tips to embed an insight-led culture and data mindset throughout the organisation so the true value of data insights can fully take root

09.40 Maciej Partyka
Head of Global Customer Insights
Barclaycard


10.00 Zog Gibbens
Global Analytics
Enterprise Architect
Walgreens Boots Alliance


10.25 Morning Refreshment Break With Informal Networking

GAIN SENIOR BUY-IN: STRATEGIC DECISION-MAKING

10.55 Get Their Attention, Then Get Their Investment For Data & Insight Resources With Tried & Tested Methods For Securing Senior Buy-In & Influencing Strategic Decision-Making

  • Lessons learned on the successful approaches to gaining the attention of senior leaders and engaging them with your data and insight projects
  • Effectively selling the value of insights to the leadership to gain the investment in the technology and resources you need to make a real impact with your data
  • Advice on translating your data insights into business recommendations the senior team will pay attention to in order to inform strategic decision-making

Dr Martin Whitworth
Deputy Director – Data & Systems
Environment Agency

11.20 It’s Not Your Journey…It’s Theirs! Beyond The Map To Actionable Journey Insight

Many businesses are ‘mapping the customer journey’ to better understand their customers. The trouble is that current journey thinking is flawed. It’s not actionable and therefore, whilst well intentioned, is failing to meet customer needs.

Only by realizing that a customer’s journey isn’t a fixed process, and by acknowledging that the customer is in charge, can brands truly engage with their customers.

In this session, we will debunk customer journey myths, introduce the customer-managed journey concept, and take a look at who is doing it right.

Rob Janes
UK Sales Director
Thunderhead

DEMONSTRATING VALUE & ROI – DOUBLE PERSPECTIVE

11.40 Accurately Measure The Impact & ROI Of Data- & Insight-Led Organisational Decision-Making To Clearly Demonstrate Value To The Business

  • Lessons learned around the practical methods of measuring and demonstrating the quantifiable benefits of data and insights on the business bottom line to successfully prove its value
  • What are you actually achieving? Insights into industry successes to benchmark your results and impact

Matt Stockbridge
Growth Analytics Manager
Mondelēz


Cédric Puel
Head of Data & Analytics, Retail Banking & Services
BNP Paribas

12.25 Marketing Myths And Fairy Tales? Set Your Retail Story
Straight Using Insights

Hedley Aylott
Founder
Summit

Martin Corcoran
Head of Insight Consulting
Summit

12.45 Lunch For Delegates, Partners & Speakers

13.25 Informal Peer-To-Peer Experience Exchanges (20 mins during lunch)

A) Machine Learning To Drive Data Insights & Understand Customer Behaviour
Mark Stern
Director of Business Intelligence (Digital)
Ladbrokes Gala Coral


B) B2B: Delivering Data Insights From Connecting Your Supply Chain
Nav Nair
Director of Supply Chain Projects & Analytics
Burberry


C) Big Data
Colin Molter
Chief Data Scientist
AXA Belgium


D) Using Data-Driven Insight To Build Algorithms That Optimise Prices To Increase Revenue
María Osa
Senior Commercial Data Analyst
HarperCollins Publishers


E) Data Insights & Customer Behaviour
Tom Spencer
Head of Customer Analytics
Aviva

13.45 Chair’s Afternoon Remarks
Anantha Prasad
Head of Data & Information Management & Chief Data Officer, EMEA
HSBC Bank PLC

RESULTS CASE STUDY

13.55 Tracking The Change, Tracking The Results
Once you have turned your insight into action and implemented it within your business, how are you then tracking and evaluating whether the change has taken root and what result it has had on business performance and customer experiences? Debating the practical methods and techniques for assessing the impact and ROI of your data insights in practice.
Ian Shaylor
Head of Customer Insight & Data
British Gas Business

NEW TECHNOLOGIES TOOLS & MODELS

14.15 Stay At The Forefront Of Data & Insights With An Update On The Latest Tools, Technologies & Models

  • With Salesforce dominating the market, evaluate the alternative tools and technologies to decipher what’s right for your organisation and infrastructure
  • Tap into the volume of customer data with the latest technology to effectively access customer feedback and harness the best information for better informed strategic decisions
  • Debating the pros, cons and practical applications of the major models, tools and technologies available today
  • From machine learning, marketing automation, data algorithms, biometrics to AI; what are the latest innovations in technology and the cutting-edge tools on the horizon we should actually be paying attention to?

Geoff Clark
Head of Data
Wonga


Chris Conroy
Head of Customer Data Science
Rank Group


Pardip Bans
Head of Business Customer Insight
HM Revenue & Customs

14.45 The Changing Role Of The Insights Professional

New technologies and the wealth of digital and social data have given rise to a trend of “self service” research. In a world where anyone in the business has potential to send out a survey or interpret feedback from social channels, what role should insight professionals play? What are the dangers of setting data free within the organization, and how are they weighed up against the potential gains for businesses that manage to be truly data smart?

Rebecca Carson
VP Product, Social Insight
Brandwatch

15.05 Afternoon Refreshment Break With Informal Facilitated Networking

NEXT-LEVEL TECHNIQUES METHODS & INNOVATIONS – DOUBLE PERSPECTIVE

15.35 Gain Valuable Insights Into The Latest Innovations, Methods & Approaches To Harness For Next-Level Data Insights

  • Insights into the methods, techniques and the decision-making processes behind innovative, forward-thinking projects: learn from other successes and failures and benchmark your results
  • Building a data and insight tool kit: what are the new approaches and different techniques out there which people have had success with?
  • What are the latest innovations and disruptive behaviours in the industry we should be keeping an eye on to take our data and insight to the next level?

15.45 Alejandro Marcos Alvarez
Senior Data Scientist
BNP Paribas Fortis


16.10 Colin Molter
Chief Data Scientist
AXA Belgium

HARNESSING DATA

16.25 Harnessing Data Case Study

  • Cereal Partners Worldwide’s journey to gather, integrate and harmonise global market data to deliver insights to drive business performance
  • Top tips on integrating and harmonising global data to deliver global insights for a worldwide organisation
  • Beyond reporting market share; advice on leveraging data for advanced analytics
  • Ensuring you stay agile by getting the right blend of skills to deliver value quickly to the business

Zeman Bhunnoo
Head of Connected Data & Analytics
Cereal Partners Worldwide

16.50 Chair’s Closing Remarks

17.00 Official Close Of Conference

 

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Implementing Actionable Data Insights Conference – Drive Performance, please email info@datainsightsconference.com.